During this time, other retailers (such as Woolworths and John Menzies) began submitting knowledge using EPoS terminals. In late 1991 the sample consisted of 500 stores scanning barcodes of all report gross sales into an Epson PX-4 pc, and 650 different shops offering gross sales information through their very own EPoS computerised tills.
Coca-Cola was restricted to two on-air mentions through the chart show, with the BBC justifying the deal by saying it didn’t negotiate or profit financially. A few days into the contract, the BBC agreed to drop on-air mentions of the brand. In February 1993 the research contract for the chart was put out to tender, with a new four-yr contract beginning 1 February 1994 offered.
Millward Brown, Research International and Nielsen Market Research had been approached, and Gallup had been invited to re-apply. In May, it was introduced that Millward Brown had been accepted as the next … Read More